Practical Marketing and Founder Insights from India
IndieFolio Media — home of Marketing Mavericks, Day 1000, and TopMarketer. Discover content from the world's top founders and marketers.
Latest stories
- Building Brands in Intimate Categories: Khatija Lokhandwala on Marketing Mavericks — Khatija Lokhandwala, Head of Marketing at Fireside Ventures, shares her extensive experience in building brands, particularly in sensitive 'intimate' categories. Discover her insights on consumer psychology, navigating ambiguity, and the keys to successful marketing.
- The Clinical Promise — Suparna Paul on why healthcare brand trust is won, or lost, long before and long after the marketing campaign ends
- Marketing Maverick Chandan Mukherji on Decoding Consumer Insights — Join Chandan Mukherji, Executive Chairman at Engrowi and former Global Head of Consumer & Marketplace Insights at Nestlé, as he demystifies consumer insights and marketing strategies for both large corporations and startups.
- Timeless Truths in Timely Packaging — Saumya Rathor on decoding pop culture, building systems for serendipity, and why the best marketing still runs on human truths
- Unlocking Marketing Mastery: Aaryan Kapur's Journey from Events to Global Leadership — Join Aaryan Kapur, Group Head of Digital Marketing at Aster DM Healthcare, as he shares his transformative journey from event management to leading global marketing efforts. Discover his unique insights into customer psychology, performance marketing, and the essence of a successful career.
- Eric Wadia: Proactive Marketing in Luxury B2B & Advice for Young Marketeers — Join Eric Wadia, VP of Marketing at Asian Star Company, as he shares insights on B2B luxury marketing, the creative vs. analytical debate, and invaluable advice for young professionals aiming for leadership.
- Campaigns Get Noticed. Experiences Get Remembered. — Hetal Ganatra on designing roles instead of seats, why budget has never bought meaning, and how to measure an experience without lying to yourself.
- The Audio Renaissance — Anil Kumar on why India's most engaged media habit is still marketing's biggest blind spot
- Marketing's Constrained Creativity: Bridging Art & Analytics with Diptakirti Chaudhuri — Diptakirti Chaudhuri, CMO at Casagrand Builder, delves into his 25-year marketing journey, defining marketing as 'constrained creativity' and emphasizing the critical balance between compelling storytelling and tangible results.
- The B2C-ification of B2B — How Modern Enterprise Brands Actually Grow
- Beyond the Conversion — Building Sustained Behavior
- Why Brand Coherence Is Replacing Brand Consistency — For much of her career, Shwetha Iyer's job was to protect a shade of red.
- Past the Applause — Rajeev Mittal on the discipline that decides whether a product survives in India's dealer-driven market.
- Broadcasting Over Advertising — How Brands Can Build In-House Media Engines
- Engineering Authenticity — Where AI Content Really Works, and Where It Wrecks Trust
- From Political Science to Fashion Marketing Leader: Nisha Khatri's Unique Journey — Nisha Khatri, Head of Marketing at Libas, shares her unconventional career path, from studying political science to leading marketing for a fast-growing fashion brand. She discusses the power of perseverance, the evolution of D2C, and the future of influencer marketing and AI.
- Agency vs. Brand Side: Sharad V.K. on Crafting a Marketing Career and Brand Building — Sharad V.K., Founder & CEO of Skulpt Brands, shares insights from his two-decade career spanning advertising agencies and the brand side. He offers advice on career progression, the nuances of account management, and effective branding strategies for young companies.
- Marketing in the AI Era: Finding Your Niche & Scaling Globally with Ankur Gattani — Ankur Gattani, a seasoned marketing leader from IIT & IIM, shares insights on navigating a diverse career path, the future of content in the AI era, and strategies for building global brands.
- Beyond Nostalgia — Every boardroom in the Indian consumer ecosystem seems currently obsessed with two distinct growth horizons.
- From Botany to Brands: Sandra Daniels on Marketing's Enduring Core — Join Sandra Daniels, CMO of Enamor, as she traces her unique path from botany to leading brand campaigns. Discover how consumer-centricity and strong storytelling remain the bedrock of marketing, even amidst digital transformation.